Branding, tea, and other sundries.


Ever since I’ve been stumbling around the internet trying work out what exactly writers are supposed to do other than write, I’ve been hearing about Building Your Brand, and marketing and yadda whatever.


And yeah, I see WHY people do it but there are two things stopping me from aggressive marketing/branding.


1) I am hella lazy. Like, even just thinking about this stuff makes me tired.

2) It all sounds so tawdry.


So, I’ve elected to do that other thing – write (and edit, and occasionally talk crap on my blog about shit I like.) And every time people started talking about working on my brand or how am I going to promote my book and so on, I developed a convenient hearing and comprehension problem.


Then I read this – On the Internet There Is No Such Thing as a Brand. There Is Only You and I went YAY!  Because it’s true. And it dovetailed neatly with my laziness in the face of keeping up some kind of persona on the internet. So that’s nice.


Now, on to tea. There’s a tea caravan in Cape Town, a wandering loose-leaf den of take away tea and eastern bohemian flair. Pretty damn awesome. It has a modern Hobverse charm that makes me want to snuggle down and stay there.

Also, yanno: tea.


It’s called Lady Bonin’s Tea Parlour, and it is the kind of thing I find fantastic, and oddly enough, makes me want to write more. So if you’re in Cape Town, go check it out.

And now: more art from Jolene Boshoff based on When the Sea is Rising Red.

I’m so excited by this I can’t even. 😀

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11 Replies to “Branding, tea, and other sundries.”

  1. I’m so with you on branding. Not only can’t I be bothered, but I hate the idea of putting my writing style in a neat little box. I write. Most of what I write is contemporary with what I hope is edge, but I’m not going to have business cards made that say it. Also, that tea caravan is perfect. I’d sit there all day.

    1. Re: little boxes. I am so with you! I can def see style and themes that repeat across my work, but there’s a lot of variation.

      (also, I have never understood writerly business cards, but that’s just me. Business cards make me think of 80s yuppies in Patrick Bateman power suits.)

  2. If you’re going to conferences and such, business cards are a good idea. For me, my day job is in a bookstore and I’ve reached the point now where I’ve been telling customers about my book. When I encounter someone who is really interested, I’d like to be able to give them something other than a piece of scrap paper with my name and book title on it. So I’m doing up some mini-cards that are just a prettier version of a scrap of paper. Ha!

    1. That does make sense, and I suppose one day I will think about doing it, but for now…it’s not like I go to conferences or the like, but yeah, definitely better than handing over a scrap of paper.

    1. Isn’t it wonderful? I am so psyched that Jo is doing these paintings, it’s awesome. 😀

  3. I saw that article as well and got up to do my happy dance! Am I starting to see a little backlash on the internet from writers on this whole ‘branding / building a social platform’ issue? If yes, I’ll be in the front, leading the charge 😉

    And that art is also worth a happy dance.

    1. Yeah, and I am also heartily sick of writers whose sole reason for an internet presence is to spam me with links to their book. We all want people to buy our stuff, but if that’s all there is to you…eh.

  4. Tawdry. Thank you, that is the perfect word.

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